Whether you're starting out or scaling up, the vast array of options and tools available can be daunting.
What social media channels are you going to use?
Who are you targeting, and why?
What is your message to target audiences?
How does it all tie together to improve conversion rate (i.e improve your ROI)?
The fundamental starting point is understanding your target audience. We'll help you to build a series of "buyer personas". These are realistic models that will help us understand what motivates your prospective customers and will inform every other aspect of your digital strategy.
We'll evaluate your established digital marketing approach (if you have one) by auditing your website and social media channels. We'll determine what needs to be done to establish a coherent digital sales funnel (I.e. the process by which your target audiences discover, consider and eventually purchase your product or engage your services).